Fractional CMO · Growth Leader
Film Producer · COO, Bright Peter Initiative

Petra
AbidemiMuolokwu

🏆 Top 20 MarTech 2025 🎬 8 Films Produced 🌎 Lagos & Global

Marketer. Strategist. Storyteller. I build brands, grow businesses, produce films and drive community — all with the same obsessive attention to impact.

Work with me

10+

Years Experience

Films Produced

Continents

40+

Partnerships

Growth Marketing Film Producer Fractional CMO 8 Nollywood Films Brand Partnerships Startup Consulting Bright Peter Initiative Lagos · Global Top 20 MarTech 2025 bidipetra.com Growth Marketing Film Producer Fractional CMO 8 Nollywood Films Brand Partnerships Startup Consulting Bright Peter Initiative Lagos · Global Top 20 MarTech 2025 bidipetra.com

About

The strategist
behind the
story.

"Marketing and community are the same thing — both exist to connect people with what they need."

I’m Petra Muolokwu — a Growth Marketing Manager, Fractional CMO, and Film Producer with over a decade of experience building brands, growing businesses, and telling stories that move people. Based in Lagos, reaching the world.

From taking Jumia House to Nigeria’s #1 property platform, to driving record growth at GIG Logistics, to representing brands globally across Bangkok, Nairobi, and Cape Town — my work lives at the intersection of data, storytelling, and relentless execution.

On the creative side, I’ve produced 8 Nollywood films, co-convene LinkedIn Local Lagos (Nigeria’s largest youth professional networking event), and serve as COO of the Bright Peter Impact Initiative. Because for me, impact doesn’t stop at the boardroom door.

Also available for

Startup Strategy & Business Planning

I work closely with early-stage founders to develop business plans, marketing strategies, and go-to-market playbooks that actually convert. Senior marketing thinking without the full-time price tag.

Get in touch →

Growth StrategyBrand ManagementEmail MarketingPaid AdsInfluencer MarketingCRM & AutomationB2B & B2CStartup ConsultingFilm ProductionGo-to-MarketPR & PartnershipsTeam Leadership

Languages

Portfolio

Case Studies.

Transportation Technology · Oct 2022 – Present

GIG Logistics

HighMonthly Growth

StrongRevenue Impact

TopRetention

Social & eCommerce Growth

Multi-channel ATL & BTL campaigns, A/B tested creatives, data-led dashboards. Large annual budget managed with significant ROI uplift.

Identity Management · Mar 2017 – Mar 2020

Seamfix

3Continents

40+Partnerships

2×Industry Email Rate

Global Brand Expansion

3 international events across Bangkok, Nairobi & Cape Town. 40 key partnerships. 107K email subscribers at 2× the industry open rate.

Proptech · Aug 2013 – Feb 2017

Jumia House

#1Property Site, NG

20KListings, 3 Months

FirstRental Loan in NG

CRM & Market Leadership

Introduced Nigeria’s first real estate rental loan. Led the MTN “Best 11” collaboration. Grew to #1 property listing platform in Nigeria.

Services

What I bring
to your brand.

🎯

Fractional CMO

Senior marketing leadership without the full-time cost. I embed into your team to own strategy, align execution, and drive measurable growth across digital, brand, and partnerships.

📈

Growth Marketing Strategy

Data-driven user acquisition and retention across paid, organic, and owned channels. I build growth systems that compound — not campaigns that expire.

🚀

Startup Business Planning

For founders who need a sharp strategic partner. Business plans, marketing strategies, and go-to-market playbooks grounded in real market thinking — not theory.

🤝

Brand Partnerships

I identify, negotiate, and manage high-value brand partnerships that unlock new audiences and revenue streams — from influencer deals to institutional collaborations across Africa and beyond.

Impact

Beyond
the brand.

👑 Chief Operating Officer · Bright Peter Impact Initiative

Outside of her corporate career, Petra serves as COO of the Bright Peter Impact Initiative (BPI) — a Lagos-based non-profit championing sustainable projects that impact lives, empower the marginalised, and build the next generation of African leaders.

Mission

To restore hope to humanity by empowering individuals and preserving the environment through impactful, sustainable projects — one community at a time.

What BPI Does

Medical outreaches & sensitisation · Education & school supplies · Entrepreneurship empowerment (DOSCON) · Prison missions & legal aid · Women’s empowerment programs

Visit brightpeterinitiative.org →

🌿

Sustainability

Cultivating healthy systems and educating communities on environmental preservation.

🤚

Inclusion

Ensuring every individual has access to opportunity, education, and a better chance at life.

⚡

Impact

Life is most meaningful when lived with purpose — building and uplifting communities daily.

❤️

Love

The leading principle behind every act of service — love as commitment, not emotion.

Recognition

The work speaks.

🏆

2025

DigiConfex · Digital Marketing Excellence

Top 20 MarTech
Leader of the Year

Awarded to the top 20 marketing technology leaders driving measurable growth globally. Recognised for innovation, data-led performance marketing, and cross-sector impact across logistics, proptech, and identity management.

Community & Culture

Beyond the
boardroom.

Petra is the Co-Convener of LinkedIn Local Lagos — Nigeria’s largest youth professional networking event, connecting thousands of ambitious professionals since 2018.

2018

Edition 01 — Founding

Brought together Lagos’ most ambitious young professionals under the LinkedIn Local banner for the very first time.

2022

Edition 03 — Post-Pandemic Relaunch

Rebuilt community momentum and expanded reach across industries with renewed energy.

2024

Edition 04 — LinkedIn Local Lagos 4.0

Largest edition yet. A life-changing event that cemented the community’s legacy across Nigeria’s professional landscape.

🎬 Recent Film Credits (Producer)

Right Place Right TimeSanctumDear Miss GenevieveBad Boy’s Security+4 more

“Marketing and community are the same thing — both exist to connect people with what they need.”

— Petra Muolokwu

Resume

10+ years.
One direction:
growth.

Oct 2022 — Present

GIG Logistics

Growth Manager — Ecommerce & Digital Apps

Led marketing for GIGL’s digital suite, driving significant monthly growth in new customer acquisition. Managed a large annual brand marketing budget across channels to deliver strong ROI and revenue impact.

Revenue GrowthLogisticseCommerce

Apr 2020 — Sept 2022

MRL Nigeria

Growth Manager — GovTech Consultancy

Expanded into 5 new states generating substantial incremental revenue. Implemented CRM and marketing automation, significantly improving lead quality and cutting operational costs.

Multi-State ExpansionGovTechCRM

Mar 2017 — Mar 2020

Seamfix

Marketing Communications Lead

Represented globally across Bangkok, Nairobi, and Cape Town — generating 40 key partnerships and a multi-billion naira revenue pipeline. Scaled email to 107K subscribers at 2× the industry open rate. Grew social following significantly YOY.

Global PartnershipsIdentity Tech3 Continents

Aug 2013 — Feb 2017

Jumia House

CRM Lead

Grew listings from 1,500 to 20,000 in 3 months. Launched Nigeria’s first real estate rental loan. Drove significant revenue via MTN partnership. Made Jumia House Nigeria’s #1 property listing platform.

#1 in NigeriaProptechCRM

Thoughts